In part one we took a look at the why and now lets look at how to create an effective Facebook page so you can amss fans, manage comments and the best practice methods to grow your fan base. First we need to decide on the best tools to use for the job and there are a lot of them out there! Like anything else though there are good ones and there are bad ones and we do not have the time to test them all.

Let's face it, if you are new to the web and just starting out with a fresh new website to increase your market audience. It does not matter how popular you or your brand is locally or how loyal your brick and mortar customers are. It is going to be like starting over from the very beginning trying to get your brand to be trusted with a new audience.

For quite a while I was noticing that others in my field did not seem to have any problem finding clients while I struggled to get just a few. I often wondered what the magic bullet was that they had and I didn't? As a self-employed professional it has been a long hard uphill battle solving this problem but I found out that it is not magic and there is nothing special that my competition was doing. It is all based on your principles and how you act on the every day events that happen.

There are so many variables that get in the way of good design in business and none speak louder than the naysayers. The idea is to bring that person into the project and listen to what they have to say and keep your personal emotion out of it. Many times these people are focused on only one or two aspects of the design and you may have simply overlooked that area. So you really do need to listen to them with an open mind and understand their position, and in many cases you are going to learn something that you did not know about the project.