The new Google Penguin update was a big change that has been very unsettling to SEO’ers, both blackhats and whitehats. It seems that everywhere you go, people who had previously considered themselves to be “professionals”, are now dumbfounded as their stable authority sites have moved from ranking in the top 5 for competitive keywords, to not ranking at all.

The domain name system is not hard to understand but yet those who are not technically savvy tend to rely on an agency or a web firm to manage it for them. There are pros and cons to this but first we need to understand how all this works so you have a solid understanding and know the risks that you are taking by not managing your own domain name.

In part one we took a look at the why and now lets look at how to create an effective Facebook page so you can amss fans, manage comments and the best practice methods to grow your fan base. First we need to decide on the best tools to use for the job and there are a lot of them out there! Like anything else though there are good ones and there are bad ones and we do not have the time to test them all.