The new Google Penguin update was a big change that has been very unsettling to SEO’ers, both blackhats and whitehats. It seems that everywhere you go, people who had previously considered themselves to be “professionals”, are now dumbfounded as their stable authority sites have moved from ranking in the top 5 for competitive keywords, to not ranking at all.

One of the most important areas of a website is the content, the reason you are building the site in the first place. I wanted to talk for a moment on how to best build this content in a way that will save time and help you organize your written word.

When I assemble the content for a client and ask for the articles they want to start with on their site I normally get it in a mass bundle with relevant titles to each page. The downside to getting it this way is that I don't know what comes first, what is most important and what is or should be considered supporting articles?

In part one we took a look at the why and now lets look at how to create an effective Facebook page so you can amss fans, manage comments and the best practice methods to grow your fan base. First we need to decide on the best tools to use for the job and there are a lot of them out there! Like anything else though there are good ones and there are bad ones and we do not have the time to test them all.

Let's face it, if you are new to the web and just starting out with a fresh new website to increase your market audience. It does not matter how popular you or your brand is locally or how loyal your brick and mortar customers are. It is going to be like starting over from the very beginning trying to get your brand to be trusted with a new audience.

For quite a while I was noticing that others in my field did not seem to have any problem finding clients while I struggled to get just a few. I often wondered what the magic bullet was that they had and I didn't? As a self-employed professional it has been a long hard uphill battle solving this problem but I found out that it is not magic and there is nothing special that my competition was doing. It is all based on your principles and how you act on the every day events that happen.

When moving Web operations to a hosting service it is not enough to say, “Let’s move.” You have to consider what sort of new living arrangements will be made. There are three possible arrangements: managed, dedicated, and co-located hosting services. Here, we will consider the advantages of dedicated hosting services. In a dedicated hosting arrangement, the hosting service provider supplies a physical server dedicated exclusively to your applications. Basically, you are renting an unfurnished house on the host’s property. You don’t have any neighbors on the other side of walls, floor, or ceiling to bother or be bothered by. You can decorate the place however you wish, within reason. The landlord is responsible for maintenance of a few basic things like plumbing connections, but generally you have to keep your place clean and tidy yourself.